Build Funnels directly in WordPress and learn the power of the Sales Funnel
When it comes to ways of making your eCommerce store more money one of the best ways to do it are sales funnels, and WooFunnels is the best for WordPress and WooCommerce. They put products in front of people and entice them to buy them with discounts. If you put the right products in front of people they will be purchased almost 23% of the time. Think about that, 23% of the time selling more products to someone who is already wanting to buy from you. That means more money in your pocket at the end of the day, money you most likely wouldn’t have made.
When it comes to WooCommerce there are a few plugins out there that can help you with creating an effective sales funnel, but only one that really does it well and is easy to use, and that is WooFunnels.
WooFunnels has taken the time to get it right when it comes to building sales funnels with WooCommerce. They have created three plugins Aero Checkout, UpStroke, and OrderBump, let’s take a minute to talk about each one and who they can help you make more money.
Here is how WooCommerce Checkout Pages fail you. My good friend, Blake Rudis (The Best Photoshop Instructor, f64 Elite), tell me about WooFunnels, so I did a bit of digging and found this video on Youtube. And went right out and bought it and started using it on clients sites immediately.
We all can agree that WooCommerce checkout leaves something to be desired. Ok, it leaves a lot to be desired, that is where Aero Checkout comes in. Aero Checkout is the backbone to the WooFunnels series of plugins, by itself, it doesn’t directly increase your sales, but it sure makes them look better and provide valuable social proof to help make purchasing easy. This makes the checkout process more user-friendly all while making it look much nicer.
Aero Checkout is designed from the ground up with one thing in mind, take the customer from engaged and convert them. They have figured out how to layout high converting checkout pages that work. It is just that simple, they work and work well. Take a look at the standard layout and you will see what I mean.
In the image above of the standard layout for WooFunnels Aero Checkout you will notice that it has all the basics that you would expect in a checkout sequence, but did you notice that it has social proof? How about your guarantees? Or a note about Customer service? WooFunnels has taken the time to figure out exactly how to persuade customers with credible proof, win trust by showing that you have great customer support and remove objections by providing bullets to give them even more reasons to purchase.
One of the best ways to use WooFunnels is to have various buttons on your site push visitor into your funnels. And they allow separate shopping experiences based on the button, this way you can help the visitor down the right customer journey and make sure they get into the right sequence for email marketing. This is extremely powerful because the more you know about your visitor and eventually your customer, the easier it is to provide a custom user experience that will lead to more and larger sales.
Another way Aero Checkout helps you is that it can streamline the checkout process by allowing you to jump over the cart option and take them directly to checkout. This saves the potential customer one click but also removes one step in the process making it easier to get your sales. Every step that you can remove from the checkout process increases your chances of getting a sale. This feature is the most powerful feature in Aero Checkout as far as I am concerned, and it is one that should always be used.
Unlike lots of extra cart options with WooCommerce, Aero Checkout is completely responsive so that it works on all devices seamlessly. This is important as over 70% of all browsing on the internet is done with a phone or tablet, you better be responsive our you are losing money. And Google cares if you are responsive so you need to be responsive for SEO.
What if I told you that you could start today increasing the profit of your WooCommerce shop without adding more products to it? Would you be interested? Well, you should be. The more people purchase per transaction means the more money you make. That is where OrderBump comes in.
OrderBump allows you to place additional products in the checkout process that hopefully, your customer will be interested in (more on this later). Then you put those products at a discount to entice the customer to purchase.
Sounds, easy right? Well, it should. WooFunnels has made this process as simple as can be with this amazing plugin.
With OrderBump you can increase your sale in a number of ways, here are a few of my favorite options that I have implemented to help clients generate tens of thousands of dollars each month without creating new products.
- Expedited Shipping – This seems simple right, charge more to get the front of the line and get your item shipped faster. I deal with lots of clients who hand make amazing items right here in the United States. The lead times on some of these items is a few weeks. What happens if you forgot your wife’s birthday? I know I would pay for quick shipping to make sure my wife was happy. Just make sure Expedited Shipping is priced properly. This is a simple way to increase your sales without building a new product.
- Complementary Products – Remember above where I said I would get back to the right products? Well, this is where it matters. You should be offering everyone that purchases from you products that complement what they are purchasing.
Here is a perfect example (and one that worked great for a client):
You just had the customer start the checkout process to purchase a new handmade knife. At this point, you know that they could use a new sheath, maybe a way to sharpen or maybe knife oil.
Now as you can see we are able to offer them three more products that they are going to need with the new purchase. Now they might have a way to sharpen the knife and have some oil. But from my experience, most people don’t have random knife sheaths laying around. So you should be able to pick up at least one additional item.
Now in this example, if they already had the knife and sheath in the cart for checkout then we wouldn’t offer them another sheath. That is the beauty of OrderBump, you can have conditions to make sure you can make as much money as possible.
- Subscriptions – Now if you are like me you go through some serious coffee every month. And you have to order your favorite coffee online because you cannot get it locally. What if they would deliver it to you to your door every month without you having to remember to order it? That would make it easier right? Well if your product is something that is going to run out and the customer is going to need to reorder, the Subscription OrderBump is going to make your job easier and make you more money.
This OrderBump is great for beard oil, makeup, energy drinks, custom soap, air fresheners, digital magazines, and a number of other types of companies. To deal with subscriptions you will need the ability to have subscriptions already installed in your WooCommerce site, but that is just one plugin from greatness if you can make subscriptions work.
And as far as talking about coffee earlier, I only drink Invader Coffee now. It might be the best coffee I have ever had, it is veteran-owned, air-roasted in small batches and they know they have a great product when they offer a 100% money-back guarantee on the coffee. But I’m getting sidetracked on coffee. Back to talking about WooFunnels and how they can help you even more.
How much money do you waste on advertising hoping to get one more sale? You should be using a system that has a much higher ROI than digital advertising to make sure that every sale you get is as profitable as possible. One of the ways most WooCommerce shops are directing people directly to the thank you page, and you are losing the chance to make even more money. Understand me, you are losing money by directing them right to the thank you page. So how do you capitalize on this and make more money? That is where WooFunnels created Upstroke, the plugin that will allow you to get more out of each sale.
With Upstroke you can offer upsells and downsells easily before the customer even views the order receipt, increasing the value of the order. And it can be done beautifully and customized based on what they purchased.
When someone purchases they are happy and excited (or they should be), and by placing products in front of them you should be able to sell more products. That being said you need to put the right products in front of them, just like we talked about when it comes to OrderBump.
With Upstroke you can offer deals based on what they purchased, the total value of the cart, if they used a coupon (more on this in a moment), first time buyers, shipping method and a few other things. This allows you complete control over what the customer is seeing. And if you use it properly it will increase the total purchase price. By looking at the image above you will see that you can offer them multiple upsells and downsells, making sure you get something in front of the customer that they want. By being able to offer both of these options you should have no problems coming up with a great digital marketing strategy to increase your ROI.
The other thing that Upstroke does that sets it apart is that it allows you to index what the customer has purchased in the past and use this information to provide even more targeted offers to the customer. Think about the power that gives you. If you know what they have bought and what they are buying now, you have the ability to offer them something you know they would be interested in.
Let’s get back to the coupon piece I touched base on a few paragraphs back. So think of it this way, you provided a coupon to get a sale, but lost profit in doing so. If you provided a 20% OFF coupon to get a sale you lost 20% of the sale to the coupon. Well, how about use Upstroke to make offers if someone uses a coupon to make sure that you make your money back after the sale. Sounds good right? It sure does to me and my clients. Discounts are powerful tools to get people to buy, but they cost you money. Let’s start getting you some of that money back.
When it comes to a plugin that will actually do what it says and more, WooFunnels delivers. I have used it on over ten customers so far and everyone has seen a significant jump in sales.
One last thing I feel it is important to point out because it isn’t always the case when it comes to customer service they have some of the best I have ever dealt with. It is quick, professional and they just get the job done.
I look forward to using WooFunnels for many years to come.