Since 4.33 billion people across the globe are internet users, only businesses that can effectively market their products and services online will get the chance for exposure to potential customers.
More website traffic is synonymous with business growth, so you have to pay the utmost attention to developing your website. With website traffic being the leading barometer for web success, one of the primary goals in your business strategy should be driving the web users to your site and making them your audience. More website traffic means more customers, and more customers equal more profits.
Here are five ways to get more website traffic:
The most in-demand free marketing platforms are social media because they promote your website through social engagements. There’s a vast sea of content from millions of users on Instagram, Twitter, Facebook, and other sites, which means there’s also a big chance for your website to be unrecognized. But, there are things you can do to be more proactive in your social media and website management.
It is best to use social media platforms to increase engagement, post promotions, and concentrated campaigns. Twitter is for engaging and concise content; Facebook is for promoting with longer texts and some photos, and Instagram is for a more creative visual marketing.
Cultivate a community by connecting to other businesses, subscribers, and customers. Be active on websites that are relevant to your business. You can answer questions on Quora, post your content on subreddits, join discussions on Twitter and Facebook groups, and use hashtags to drive more website traffic. Submit your content to aggregator sites such as Feedly, Reddit, and Panda but make it detailed and engaging, and avoid spamming.
Be sure to make your website accessible whether the audience is using a desktop or a mobile phone, and that your company responds quickly to the comments they make.
If it’s a struggle for you to have your own podcast, try being a guest on other people’s podcasts because the podcast is one of the hottest means to market. Then, you wouldn’t have to spend so much on equipment, editors, hosts, and guests.
If possible, use social media for your advertising. Aside from paying for Google Ads, where your name comes up on the top of relevant searches, social media ads offer a high-target approach with data that could lead to more website traffic with your chosen audience.
You can keep in touch with your prospects and clients by sending newsletters and offering promotions. Social media is an effective platform for driving more website traffic, email marketing is still leading in B2B and B2C marketing since 99% of consumers open their emails daily. Be sure to have a targeted list for the emails and a sales funnel for those you can send updates on your new products and services. Offer links to your website’s blogs and pages where they can find more useful information on things that pique their interests.
Do some research on what makes email marketing effective. Use email-marketing tools to check which emails get more attention and are useful in driving more website traffic. Timing is also a factor that will determine whether your email will get opened or not. Tuesdays get higher click-through rates, but Saturdays get more conversions.
Know your buyer’s persona so you could personalize the emails you make. Use their first name, write about what they like, think about their values, and write as if you’re communicating with a friend. Make sure to make your subject line stand out and feel personal. Keep them in parts so you can track them easier, which interests the specific group of subscribers.
Avoid using spam trigger words such as “discount,” “cash,” and “buy” that directly implies transactions. Add your location and maybe some contact details for a more authentic email and the option to unsubscribe from your mails.
The key to making a business flourish is through creating content. You have to create an insatiable need for content that will drive traffic to your website.
With people consuming extensive amounts of content on the internet, find a way to make yours stand out from the rest. Write enticing headlines that are hard to skip over, because great content with a weak headline will most likely remain unnoticed. Vary the length, styles, and format of your content because no content strategy is going to be perfect with the same thing all the time. Produce content that is not limited to blogs.
With social media platforms, it is more engaging to produce videos that are straight to the point. There is higher information retention through visual aids than with text.
Publish tutorials on YouTube since it is the second most utilized search engine in the world but remember to add a link to your website after the video or on the description box. Approximately 20% of YouTube viewers leave after ten seconds of watching if they don’t find it engaging enough, so make sure to be as attention-grabbing as possible. Besides videos, infographics are a very effective way to get your message across without making it boring.
Keep your content up to date. If you have old content that needs updating, use another form to make your update look fresh. Link it with other relevant content from your website to boost your site’s traffic.
The keywords that suggest a general topic are short-tail keywords. These types of keywords are widely used, so you will have a large amount of competition for ranking in those searches. For a higher chance of being on top searches, use long-tail keywords instead. Website visitors that are almost on the point-of-purchase are more inclined to search for longer, specific keywords. Long-tail keywords are valuable for targeting more specific searches, and their presence does not compete with the majority of the web searches on the internet these days.
If your domain is not as big as other competitors, opt for long-tail keywords, that contain what services you specialize in and what products you provide. Those consumers who are looking for that precise product or service will automatically go to your website. Proper usage of long-tail keywords can get you more website traffic because you have a better line of communication with those audiences who are now motivated to shop for what you can offer.
Search Engine Optimization is the use of off-page and on-page strategies to boost the amount of quality traffic your website gets from searches. All SEO processes use the website as their focal point, and search engines drive online traffic, despite the existence of social media and Google advertising.
To encourage more organic traffic, focus on the quality of your website. Know what most of your audiences are searching for, and optimize your content, structures, internal links, and HTML codes to fit their needs. When you create quality content, include target keywords in the first 100 to 150 words. Some techniques in optimizing SEO are making your URL short, including modifiers in your title tags, and using distinctive meta descriptions with your target keywords.
Getting more website traffic is an essential part of conducting modern business. Bringing a new audience, achieving a higher Google ranking, and getting more views, are what you should continue working toward so you can be ahead of your competitors. Do not forget the next level of your goal though, which is: audience retention and conversion to maximize profitability and above all else, continue to improve the quality of your products and services.