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Lead Capture Script
Your Business Name:
Please fill out every question below as best as you can.
(Ex: Peter Quill)
The website you're welcoming them to:
"welcome to ______."
The niche group of people you target (plural):
"_______ are my target audience."
(Ex: Defenders of the Galaxy)
What is a BIG result they want? (VERB)
Speaking directly to your audience - 'I know you really want to _______."
(Ex: defend the galaxy from evil."
What is a BIG "how to" SECRET they really want to know?
"They really want to know (how to) _______."
(Ex: how to defend the Galaxy and survive while listening to 80's music."
What bribe do they get when they opt in?
"When you opt in, you get ________."
(Ex: Awesome Mix Vol. 0 for FREE")
What is Big Prize or payoff of the free bribe you're offering?
"We've created an ebook that explains _______."
(Ex: the three biggest hurdles every Defender of the Galaxy faces AND how to overcome them.")
What is the BIG takeaway or "reveal" you make on the next page (sales page)?
"Also, on the next page, you'll get all the details about _____."
(Ex: how you can immediately get started in our training program to get you ready to Defend the Galaxy)
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