There is no formula for the perfect email. Authentic and honest is the best approach. If you are not running email automations be it “Welcome Emails”, “Pre-Sale Emails”, “Post-Sale Emails”, or “Story Telling Emails” then you are not growing your customer base and not increasing your sales. Reaching the inbox isn’t your goal – engaging your reader is.
Email automation should guide your customer to the desired action.
Before we go any further lets be clear, sending someone sales emails over and over again is not successful or even good email marketing with email automation. You need to make sure you provide value with most of your emails and ask for sales rarely.
To make sure this happens we help you build an email promotional calendar, breaking down each week and what to send for the next 90 to 120 days. This way you treat your email list right and they treat you right.
It was explained this way once and I think it hits home:
If you saw the same guy everyday at work and he asked you for a dollar to buy a pop. Eventually you would start to dodge him and make sure he didn’t see you. Why? Because it is a one sided relationship. He isn’t providing you any value.
Your email is exactly like this. You have to provide your readers with value. Email automation allows you to easily do this and occasionally sell to them.
We will help you with every step of the process from writing the emails, to scheduling them, creating segments and helping you understand all the numbers.